I found your commentary (with additions) of Groundswell to be thought provoking. To add to your point about the author's Fortune 500, corporate perspective of social media I believe in their consulting engagements they frequently faced the corporate dilema of social media; push back from old, reluctant senior management and as such they chose to provide a workable response to this challenge.
I think the door is open for a companion book, Groundswell for the small business. Let me know when your book is ready (smile).
John Easton
jakrose
· 1 year ago
@John Agreed, I am sure the book is quite relevant to most Forrester customers and I do not fault them for that. I don't think most businesses are at that level. The companion book is a good idea for someone. If I find the time/support to write it, I will keep you posted.
Fayza
· 1 year ago
I'm reading it now, and I generally agree with your points. But I do think, while suggesting the more "expensive" options for community building, such as Communispace, they focus adequately on the fact that it really should be as organic as possible - money not required. More or less, they focus on the fact that you have to find some way to listen to your community - how you do it is only limited by you! I suppose I'll have to follow up with my final thoughts once I've finished!
jakrose
· 1 year ago
@fayza Please do follow up. Thanks for your thoughts. Fair points.
Dan London
· 1 year ago
Your idea of creating a PDF of your notes for the book is genius. I'm reading Guy's new book, Reality Check, and will do the same.
Great blog as well.
Josh Bernoff
· 10 months ago
Nice job summarizing the key points.
I wish I could do a Groundswell for small business -- but if I write books for Forrester I need to stick to what their clients (big companies) want, for the most part. Still, I am gathering some insights on that.
But there will be a follow-on book. Count on it.
jakrose
· 10 months ago
Glad to hear it Josh. It was a great book, with tons of great examples. I just found myself wondering where all the free tools and cheap options were hiding. But I completely understand that Forrester needs to focus on their clients first.
All Comments
I found your commentary (with additions) of Groundswell to be thought provoking. To add to your point about the author's Fortune 500, corporate perspective of social media I believe in their consulting engagements they frequently faced the corporate dilema of social media; push back from old, reluctant senior management and as such they chose to provide a workable response to this challenge.
I think the door is open for a companion book, Groundswell for the small business. Let me know when your book is ready (smile).
John Easton
Great blog as well.
I wish I could do a Groundswell for small business -- but if I write books for Forrester I need to stick to what their clients (big companies) want, for the most part. Still, I am gathering some insights on that.
But there will be a follow-on book. Count on it.
Look forward to future writing from you.